Esperanza is a Philadelphia based non-profit organization that empowers the Hispanic community.
The purpose of this poster was to invite the Philadelphia community to an educational workshop about comprehensive immigration reform. Congressman Luis Gutierrez was invited to share his “Uniting Families” Campaign with the community. The target audience was Hispanic families.
We chose to use a photo of a happy young couple with their daughter to convey the importance of family staying together. Bright colors and a bold font was used to grab more attention to the poster.
Skills: Illustrator, InDesign, Photoshop